The Structure of a Business Plan by John Kosolcharen
Eminent scholar and entrepreneur, John w. Kosolcharoen has written many articles on business and entrepreneurship. In a recent article about writing a business plan, John Kosolcharoen highlights the key elements of the plan, which often forms the basis of starting a business. The key elements include an Executive Summary, Company Description, Market Analysis, Organization and Management, Marketing and Sales and Service Financial projections. According to John Kosolcharoen, the Executive Summary forms a snapshot of the business plan. The key areas of discussion here include
According to John Kosolcharoen, the Executive Summary forms a snapshot of the business plan. The key areas of discussion here include company profile and goals the business has set out to achieve. The company description, offers information on what the business does; its target market and what makes the company unique. Under market analysis banner, aspects defining the industry such as competitors and market need to be listed. On the organizational management section you need to demonstrate how the business is structured.
A list of the services or line of products the business is dealing with along with the benefits they provide to consumers should be entered under the service section. The section also covers product cycle and other important information people need to know regarding the product line. All the important aspects pertaining to business financing such as financial projections should be entered in the financial projections section. The marketing and sales section is the ideal place to write information regarding marketing and sales strategy.
\The other components of a business plan include Funding Requests and an Appendix. The funding request should only be included in the plan, if the business intends to seek external funding. Although the Appendix is optional, the section can be used to list important information such as business permits, resume and leases. Finally, John w. Kosolcharoen encourages entrepreneurs who want their businesses to stand out to put emphasize on the aspects that make the business stand out.