John W. Kosolcharoen’s secrets to a successful business
When it comes to running a successful business John W. Kosolcharoen knows what it takes to not only be successful yourself, but also to have your business stand out from the crowd.
That is because John W. Kosolcharoen started his first Thai food restaurant soon after he arrived back in America after living in Thailand for many years, and built his business up to where it is today.
One of the most well-known Thai food chains in the country, and with restaurants in more than 10 states.
So what does John Kosolcharoen believe is the difference between running a business that customers love, remember and come back to again and again, and one they quickly forget?
He believes it is by being passionate about what you are offering, whether that is Thai food, pottery, or selling insurance, and then by showing your customer exactly why they should buy your product or service over someone else’s.
Kosolcharoen also thinks taking notice of your customer’s reaction every time they try a new food or buy a new product is key to always being one step ahead of the competition.
After all, even if you think what you are offering is perfect for them, if the majority of your customers do not seem to agree, or are not as passionate as you are, you are ultimately doomed to failure.
John Kosolcharoen also pays attention to what his competitors are doing and, if he believes he can offer the same but in a much better version, he immediately makes sure he does.
His biggest secret weapon though?
First and foremost, always serve the community you live in and make it a better place to live.
In his case it is doing cooking demonstrations of Thai food at local schools and community organizations, where he also talks about Thai culture and what makes it so special.